Gen Z Part-Time Workers on the Job Market
Who Are Gen Z Part-Time Workers?
As summer approaches, the demand for short-term jobs traditionally rises. Business owners in tourism, hospitality, and agriculture expect the biggest seasonal surge. The same applies to operators of swimming pools and water parks, castle and chateau managers, and organizers of cultural and sports events — all looking for temporary help. Most of these part-time workers are students and young people, in other words, members of Generation Z.
Generation Z includes individuals born after 1997. What sets them apart is not only their natural command of technology and online communication but also their different expectations in the workplace compared to previous generations. Employers must adapt to these changes — which is exactly why we've prepared this article.
Where and How to Reach Gen Z Part-Time Workers
The way Gen Z looks for part-time jobs differs significantly from the habits of earlier generations. Having grown up with smartphones in hand, they expect the job search process to be just as simple and intuitive. Employers should therefore set aside traditional job portals. The most effective platforms today include:
Social Media — A Gateway to Young Job Seekers
Social media plays a major role in the lives of Generation Z. The most effective content includes short videos showcasing the job, behind-the-scenes looks at the company, or peer testimonials. It's also important to choose the right platform. Facebook, for instance, does not resonate with the youngest job seekers. Instagram works better — but TikTok reigns supreme. In fact, two-thirds of people under 24 in the Czech Republic are active on TikTok.
Online and Mobile Applications
The vast majority of Gen Z is inseparable from their mobile phones. That’s why they prefer apps that allow them to search for jobs quickly, intuitively, and from anywhere. They expect to find a seasonal job as easily as ordering a pizza. Visual design is also key — the more the app is tailored to their user experience, the more likely they’ll engage. If the interface looks outdated or confusing, Gen Z users will simply close it and move on.
Peer Recommendations
In a world dominated by digital tools, this may seem old-fashioned, but it remains highly effective — especially in the Czech Republic, where word-of-mouth, or "šeptanda", plays a powerful role in spreading information. Young people are no exception.
If Gen Z part-timers are satisfied with their temporary jobs, they often recommend them to classmates or friends. Every employer should also keep in mind one important thing: even short-term positions contribute to their employer branding.
